Varoo, Namukkoru Business Thudangam (Come, Let’s Start a Business) 2nd Edition

The author has structured the practical lessons he learnt from his management career in an excellent way which compels the readers to stick on the book. What are the keys to profitability, how to ignite innovation in companies, what's real success, the difference between branding and marketing, why leadership is an evolution, how to make family business successful...the author tries to answer some of the most fundamental questions that every business faces. The book focuses intensely on the core principles that help business to survive with good profit and values. Forget about overnight success, this book provides a helpful sketch of what you should expect every phase of the way through your entrepreneurial journey. It gives us the message that business is a long-term plan; you couldn't achieve something very big in a day or two. The author tries to strengthen the ideology that profit is a natural result of values, and that may be the reason why the book ends up with an inspirational article by spiritual leader Sri Sri Ravi Shankar. Success in any business is measured by the smile we have on our faces-Sri Sri says in the ending note. For businesses that are struggling for its existence, and the new comers who want to scale heights, this book offers a business philosophy that intuitively makes sense to move ahead with positive energy.