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In everyday life we come across people, we often realize that there are individuals who manage to get attention, their opinions are accepted and really followed. And it often happens to you that when you talk, they don't even realize you're in that room.
Before focusing on how you can influence people, you must learn to recognize the techniques some already use. There is a psychology behind all this and you too can know it.
Knowing these facets of psychology, but above all how you identify yourself, will help you analyze the big picture of each situation and put you in the position of control to influence others.
This book talks about all these topics and more. And even if you don't know anything about these topics, it will help you in simplicity to know and recognize these techniques and to be able to use them in everyday life.