Do, Innovation, Design Thinking and Value Proposition Workbook

This workbook or set of templates accompanies Spice Catalyst’s course entitled “Do, Innovation, Design Thinking, Value Proposition” course which is available on-line or for a scheduled in person instructor lead delivery.

The problem this course resolves is how to figure out what your product should be able to do for its customer leading through the innovation process and design thinking to know for sure what is your products value proposition.

This workbook provides guidance on figuring those things out.

By “Do” I am building upon the concept of outcome based innovation and jobs to be done. But it goes into more detail as to what people “want” to do in order to accomplish their job. Plus other questions like “why, when, who, where, how, importance and satisfaction.

This workbook provides guidance for the collection of this information covering observation, interviews, surveys and analytics.