Mobile Portals in Western Europe: Forecast and Analysis, 2004-2010

This IDC study focuses on the market for mobile portal services in 16 Western European countries. Forecast and analysis are provided on the number of mobile portal users and the spending from mobile portal services.

The information provided in this study is essential reading for mobile operators, content providers, and any other player in the mobile market that is interested in the European mobile portal market. The study will provide these companies with essential data and analysis on how the European mobile portal market has moved on in the last year, giving examples on the services and strategies that mobile portals have put in place to attract and retain the mobile user.

Rosie Secchi, senior research analyst at IDC's European Wireless and Mobile Communications Group, believes that since 2004 many developments have taken place in the mobile industry regarding mobile portal usage and content. Consumers are showing signs of downloading content and some applications are being accepted quicker than others. IDC believes that going forward, mobile operators, in order to sustain growth not only in terms of users but also in usage terms, must introduce more dynamic and interactive mobile portal content and evolve the offering to ensure that it continues to be compelling and personalized.

IDC believes that the globalization of branding and services will lead to a rise in pan-European players operating across multiple regions and countries.