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13 books found
Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
Strategic Brand Management for B2B Markets: A Road Map for …
By: Sarin, Sharad
Sage Publications
United States
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IKEA and the Psychology of Shopping
IKEA and the Psychology of Shopping
By: Baumann, Sebastian
GRIN Verlag
United States
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Trademarking Your Business Trademark Secrets 21 Tips to Keeping Your Brand Safe!
Trademarking Your Business Trademark Secrets 21 Tips to Kee…
By: Suzanne M. Harrington
Pinnacle TMS Pty Ltd
United States
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Concepting: Creating Successful Brands in a Communications-oriented Era
Concepting: Creating Successful Brands in a Communications-…
By: Jan Rijkenberg
NTC Publications
United States
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Winning the Battle for Relevance
Winning the Battle for Relevance
By: Michael McQueen
The Nexgen Group
United States
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Brand Meaning Management (Review of Marketing Research)
Brand Meaning Management (Review of Marketing Research)
By: Deborah MacInnis
Emerald Group Publishing Limited
United States
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Brand Management: Research, Theory and Practice
Brand Management: Research, Theory and Practice
By: Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
Routledge
United States
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Strategic Brand Management: Building, Measuring, and Managi…
By: Kevin Lane Keller
Prentice Hall
United States
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IMC: Using Advertising and Promotion to Build Brands
IMC: Using Advertising and Promotion to Build Brands
By: Tom Duncan
McGraw-Hill Publishing Co.
United States
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Brand Warriors: Corporate Leaders Share Their Winning Strategies
Brand Warriors: Corporate Leaders Share Their Winning Strat…
HarperCollins Business
United States
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Die Lizenzierung von Marken: Eine entscheidungs- und transaktionskostentheoretische Analyse (Europaeische Hochschulschriften / European University Studie) (German Edition)
Die Lizenzierung von Marken: Eine entscheidungs- und transa…
By: Oliver Braitmayer
Peter Lang International Academic Publishers
United States
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Think New ASEAN!
Think New ASEAN!
By: Philip Kotler
McGraw-Hill Education (Asia)
United States
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Slim-Fast 3-2-1 Plan Recipes
Slim-Fast 3-2-1 Plan Recipes
By: Publications International Ltd.
Publications International, Ltd.
United States
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