Home › Books › Brand name products › Strategic Brand Management: Building, Measuring, and Managi…
← PrevBrand Warriors: Corporate... NextIMC: Using Advertising an... →
Strategic Brand Management: Building, Measuring, and Managing Brand Equity Buy on Amazon

https://www.ebooknetworking.net/books_detail-0131201158.html

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

AuthorKevin Lane Keller
PublisherPrentice Hall
CategoryBrand name products
Shop on Amazon — choose your country
🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India
Buy New on Amazon 🇺🇸

Book Details

Author(s)Kevin Lane Keller
PublisherPrentice Hall
ISBN / ASIN0131201158
ISBN-139780131201156
CategoryBrand name products
MarketplaceUnited States  🇺🇸

More Books in Brand name products

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
Strategic Brand Management for B2B Markets: A Road Map…
View
IKEA and the Psychology of Shopping
IKEA and the Psychology of Shopping
View
Trademarking Your Business Trademark Secrets 21 Tips to Keeping Your Brand Safe!
Trademarking Your Business Trademark Secrets 21 Tips t…
View
Concepting: Creating Successful Brands in a Communications-oriented Era
Concepting: Creating Successful Brands in a Communicat…
View
Winning the Battle for Relevance
Winning the Battle for Relevance
View
Brand Meaning Management (Review of Marketing Research)
Brand Meaning Management (Review of Marketing Research)
View
Brand Management: Research, Theory and Practice
Brand Management: Research, Theory and Practice
View
IMC: Using Advertising and Promotion to Build Brands
IMC: Using Advertising and Promotion to Build Brands
View

More Books by Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ED) [INTERNATIONAL PAPERBACK]
Strategic Brand Management: Building, Measuring, and M…
View
Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI))
Branding and Brand Equity (Relevant Knowledge Series M…
View
Strategic Brand Management
Strategic Brand Management
View
Strategic Brand Management (3rd Edition)
Strategic Brand Management (3rd Edition)
View
Best Practice Branding Cases
Best Practice Branding Cases
View
Strategic Brand Managment: Building, Measuring, and Managing Brand Equity
Strategic Brand Managment: Building, Measuring, and Ma…
View
Donate to EbookNetworking
Brand Warriors: Cor...Prev
IMC: Using Advertis...Next