Strategic Brand Management: Building, Measuring, and Managing Brand Equity Buy on Amazon
Facebook LinkedIn

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Author Kevin Lane Keller
Publisher Prentice Hall
Category Brand name products
Shop on Amazon — pick your country
🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India
Buy New on Amazon 🇺🇸
Book Details
Author(s) Kevin Lane Keller
Publisher Prentice Hall
ISBN / ASIN 0131201158
ISBN-13 9780131201156
Category Brand name products
Marketplace United States 🇺🇸
Ratings & Reviews No reviews yet — be the first!

No reviews yet.

🏷️

More Books in Brand name products

Trademarking Your Business Trademark Secrets 21 Tips to Keeping Your Brand Safe!
Trademarking Your Business Trademark Secrets 21 Tips t…
View
Brand Warriors: Corporate Leaders Share Their Winning Strategies
Brand Warriors: Corporate Leaders Share Their Winning …
View
IMC: Using Advertising and Promotion to Build Brands
IMC: Using Advertising and Promotion to Build Brands
View
Winning the Battle for Relevance
Winning the Battle for Relevance
View
Brand Management: Research, Theory and Practice
Brand Management: Research, Theory and Practice
View
Slim-Fast 3-2-1 Plan Recipes
Slim-Fast 3-2-1 Plan Recipes
View
Brand Meaning Management (Review of Marketing Research)
Brand Meaning Management (Review of Marketing Research)
View
Concepting: Creating Successful Brands in a Communications-oriented Era
Concepting: Creating Successful Brands in a Communicat…
View
Die Lizenzierung von Marken: Eine entscheidungs- und transaktionskostentheoretische Analyse (Europaeische Hochschulschriften / European University Studie) (German Edition)
Die Lizenzierung von Marken: Eine entscheidungs- und t…
View
Think New ASEAN!
Think New ASEAN!
View
✍️

More Books by Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ED) [INTERNATIONAL PAPERBACK]
Strategic Brand Management: Building, Measuring, and M…
View
Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI))
Branding and Brand Equity (Relevant Knowledge Series M…
View
Strategic Brand Management
Strategic Brand Management
View
Strategic Brand Management (3rd Edition)
Strategic Brand Management (3rd Edition)
View
Best Practice Branding Cases
Best Practice Branding Cases
View
Strategic Brand Managment: Building, Measuring, and Managing Brand Equity
Strategic Brand Managment: Building, Measuring, and Ma…
View
Best Practice Cases in Branding for Strategic Brand Management, 3/e
Best Practice Cases in Branding for Strategic Brand Ma…
View
Strategic Brand Management (3rd Edition) by Kevin Lane Keller (2007-06-23)
Strategic Brand Management (3rd Edition) by Kevin Lane…
View
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 2 Pck edition by Keller, Kevin Lane (2003) Hardcover
Strategic Brand Management: Building, Measuring, and M…
View
Strategic Brand Management: A European Perspective by Keller Kevin Aperia Tony Georgson Mats (2008-05-08) Paperback
Strategic Brand Management: A European Perspective by …
View
Donate to EbookNetworking
Next Book Slim-Fast 3-2-1 Plan Recipes →
← No Prev
Next Slim-Fast 3-2-1 P... →