Home / Publishers / Marketing Science Inst

Books by Publisher: Marketing Science Inst

All books from this publisher

7 books found
Multivariate Time Series Forecasts of Market Share
Multivariate Time Series Forecasts of Market Share
By: Robert M. Kleinbaum
View Details
A Conceptual Model of Service Quality and Its Implications for Future Research (Report No 84-106)
A Conceptual Model of Service Quality and Its Implications …
By: A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry
View Details
Servqual: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality (Report No. 86-108)
Servqual: A Multiple-Item Scale for Measuring Customer Perc…
By: A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry
View Details
Sales Force Compensation: Insights from Management Science (Report No 86-101)
Sales Force Compensation: Insights from Management Science …
By: Anne T. Coughlan
View Details
Conjoint Analysis Reliability: Empirical Findings
Conjoint Analysis Reliability: Empirical Findings
By: David Reibstein, John E.G. Bateson, William Boulding
View Details
Predicting Post-Advertisement Attitudes (Report No 92-109)
Predicting Post-Advertisement Attitudes (Report No 92-109)
By: Debra Lynn Stephens
View Details
Communication and Control Processes in the Delivery of Service Quality/Msi 87-100
Communication and Control Processes in the Delivery of Serv…
By: Zeithaml, Berry, Parasuraman
View Details