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Total Relationship Marketing, Third Edition: Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy
Evert Gummesson
TBS
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Qualitative Methods in Management Research
Evert Gummesson
SAGE Publications, Inc
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Qualitative Methods in Management Research
Evert Gummesson
SAGE Publications, Inc
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Total Relationship Marketing
Evert Gummesson
Routledge
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