The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
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Book Details
Author(s)Gary Blake, Robert W. Bly
PublisherMacmillan General Reference
ISBN / ASIN0028613384
ISBN-139780028613383
Sales Rank2,266,261
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.
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