An IBM Guide to Doing Business on the Internet: A Complete Blueprint for E-Business Success
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Book Details
Author(s)Bonnett, Kendra R.
PublisherMcGraw-Hill Education
ISBN / ASIN0070318468
ISBN-139780070318465
AvailabilityOnly 1 left in stock - order soon.
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Describes IBM's online marketing strategies, explaining how to maximize the impact of Website content, test advertising messages, create beneficial electronic communities, and use the Internet competitively.
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