Business Marketing: Connecting Strategy, Relationships, and Learning
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Book Details
Author(s)Dwyer, F. Robert
PublisherMcGraw-Hill
ISBN / ASIN0071263438
ISBN-139780071263436
AvailabilityIn stock. Usually ships within 4 to 5 days.
Sales Rank2,318,857
CategoryMarketing
MarketplaceUnited States 🇺🇸
Description ▲
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
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