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Perfect Phrases for Negotia… Strategy Power Plays

Marketing Power Plays

Author BusinessWeek
Publisher McGraw-Hill
Category Business & Economics
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Book Details
Author(s)BusinessWeek
PublisherMcGraw-Hill
ISBN / ASIN0071475583
ISBN-139780071475587
Sales Rank4,487,390
MarketplaceUnited States 🇺🇸

Description

Learn the Plays

Make Your Move

  • Build an IKEA-style global brand the way Ingvar Kamprad does
  • Use Hans Straberg's tactics at Electrolux to sweep in profits
  • Bank on thinking locally like Citigroup's Steven Freiberg
  • Keep your company tuned in the way Judy McGrath does at MTV

And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

BusinessWeek Power Plays

Leadership Power Plays

Strategy Power Plays

Game On.

Visit businessweek.com/powerplays

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