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Marketing Power Plays Understanding Asset Allocat…

Strategy Power Plays

Author BusinessWeek
Publisher McGraw-Hill
Category Business & Economics
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9.00 16.95 USD
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Book Details
Author(s)BusinessWeek
PublisherMcGraw-Hill
ISBN / ASIN0071475605
ISBN-139780071475600
AvailabilityUsually ships in 24 hours
Sales Rank7,314,854
MarketplaceUnited States 🇺🇸

Description

Learn the Plays

Make Your Move

  • Take a page from Jeff Bezos at Amazon.com and reinvent your company
  • Turn your business direction on a dime like Michael Dell
  • Find your drive for customer satisfaction with Edouard Michelin
  • Dial in collaboration using Edward Zander's tactics at Motorola

And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

BusinessWeek Power Plays

Marketing Power Plays

Leadership Power Plays

Game On.

Visit businessweek.com/powerplays

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