Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

The NEW YORK TIMES and USA TODAY bestseller―updated with today’s hottest sites!

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

• The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
• The Art of Social Media: Power Tips for Power Users
• Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
• The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
• The Culture of Connectivity: A Critical History of Social Media
• 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
• Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
• The Art of Social Media: Power Tips for Power Users
• Contagious: Why Things Catch On
• Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less