Cases in E-Commerce
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Book Details
PublisherMcGraw-Hill/Irwin
ISBN / ASIN0072500956
ISBN-139780072500950
Sales Rank4,283,908
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
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