New Products Management

Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

• Marketing Channels
• Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
• Operations and Supply Chain Management: The Core
• Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)
• Business Marketing Management: B2B
• Consumer Behavior (12th Edition) (What's New in Marketing)
• E-Marketing (7th Edition)
• Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
• Contagious: Why Things Catch On
• Design and Marketing Of New Products (2nd Edition)