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Interpersonal Savvy: Buildi… Ferraris for All: In Defenc…

Basic Marketing

Author William D. Perreault, Joseph P., Ph.D. Cannon, E. Jerome McCarthy
Publisher Mcgraw-Hill (Tx)
Category Business & Economics
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145.63 USD
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Book Details
ISBN / ASIN007352980X
ISBN-139780073529806
Sales Rank1,647,212
MarketplaceUnited States 🇺🇸

Description

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.
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