- Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.
A Preface to Marketing Management
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Book Details
Author(s)Peter, J. Paul
PublisherMcGraw-Hill Education
ISBN / ASIN007786106X
ISBN-139780077861063
AvailabilityOnly 1 left in stock - order soon.
Sales Rank25,073
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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