A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.

The Discipline of Market Leaders: Choose Your Customer…

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Business-Focused HR: 11 Processes to Drive Results

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Trust and Loyalty in Electronic Commerce: An Agency Th…

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Elliott Wave Principle - Key to Market Behavior: Key t…

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Creativity: Unconventional Wisdom from 20 Accomplished…

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Management of Organizations: Strategy, Structure, Beha…

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Divided Nations: Why global governance is failing, and…

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Rule #1: The Simple Strategy for Successful Investing …

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Cases in Advertising and Communication Management

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