A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.

Business Cycles and Forecasting

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Development Economics: Its Position in the Present Sta…

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Cost Systems Design

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So You Want to Dance on Broadway

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The Blueprint: Reviving Innovation, Rediscovering Risk…

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Managing IT Outsourcing, Second Edition

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Education and the Creation of Capital in the Early Ame…

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Global Corruption Report 2005: Special Focus: Corrupti…

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More Tales for Trainers: Using Stories and Metaphors t…

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Cases in Advertising and Communication Management

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More Books in Business & Economics