Marketing Management, Second Edition

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.

• Statistics for Business and Economics (12th Edition)
• The Adventures of an IT Leader, Updated Edition with a New Preface by the Authors
• Microeconomics (8th Edition) (The Pearson Series in Economics)
• Analysis for Marketing Planning
• Contemporary Strategy Analysis Text Only
• Corporate Finance: A Focused Approach
• Financial Accounting, 8th Edition
• Managerial Economics & Organizational Architecture, 6th Edition (Irwin Economics)
• Human Resource Management
• International Business: Competing in the Global Marketplace