Marketing of High-Technology Products and Innovations (2nd Edition)
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Book Details
PublisherPrentice Hall
ISBN / ASIN0131411683
ISBN-139780131411685
AvailabilityUsually ships in 1-2 business days
Sales Rank1,926,947
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation. This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.
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