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Cultural Dimension of International Business, The

Author Gary P. Ferraro
Publisher Prentice Hall
Category Business & Economics
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Book Details
PublisherPrentice Hall
ISBN / ASIN0131460692
ISBN-139780131460690
AvailabilityUsually ships in 24 hours
Sales Rank11,237,604
MarketplaceUnited States 🇺🇸

Description

Appropriate for the Anthropology of Business course taught in Anthroplogy or as a supplement to the International Business course taught in Business Management departments.This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business, and offers a conceptual framework for understanding the cultural dimension of the international business arena.
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