Marketing: Introduction
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Book Details
Author(s)Gary Armstrong
PublisherAddison Wesley Longman
ISBN / ASIN0131687255
ISBN-139780131687257
Sales Rank14,138,355
CategoryPaperback
MarketplaceUnited States 🇺🇸
Description ▲
Available through CourseCompass, Blackboard, and WebCT, classroom resources for students available in one spot. Resources include: * Additional quizzing * Case Pilot to aid in analyzing cases * Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts * Marketing Updates: Bringing current articles to the classroom * Much More...OneKey requires an access code. Please contact your local sales representative for the correct ISBN. Codes may also be purchase seperately at www.prenhall.com/marketing.