Principles of Marketing (7th Edition)
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Book Details
Author(s)Philip Kotler
ISBN / ASIN0131902083
ISBN-139780131902084
AvailabilityIn stock
Sales Rank123,093
CategoryMarketing
MarketplaceUnited States 🇺🇸
Description ▲
Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.
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