IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications

Name: IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications
Author: Kenneth E. Clow
ISBN: 9780132090704

Author Kenneth E. Clow

Publisher Prentice Hall

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Book Details

Author(s)Kenneth E. Clow

PublisherPrentice Hall

ISBN / ASIN0132090708

ISBN-139780132090704

Sales Rank7,723,462

MarketplaceUnited States 🇺🇸