Marketing Management (14th Edition)

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

• The Elements of Graphic Design
• Infographics: The Power of Visual Storytelling
• Visual Design: Ninety-five things you need to know. Told in Helvetica and Dingbats. (Creative Core)
• FINANCIAL ACCOUNTING FOR MBAS-W/ACCESS
• Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations
• The Market Research Toolbox: A Concise Guide for Beginners (NULL)
• Business Ethics Now
• Taking Sides: Clashing Views in Business Ethics and Society
• Human Resource Management
• Financial Accounting: An Introduction to Concepts, Methods and Uses