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Marketing Management, Fourteenth Canadian Edition (14th Edition)

Author Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
Publisher Pearson Education Canada
Category Marketing
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Book Details
Author(s)Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
PublisherPearson Education Canada
ISBN / ASIN0132161079
ISBN-139780132161077
Sales Rank3,198,155
CategoryMarketing
MarketplaceUnited States 🇺🇸

Description ▲

Marketing Management 14e is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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