Strategic Marketing Problems: Cases and Comments, 13th Edition

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

• International Marketing (Irwin Marketing)
• The Marketing Game! (with student CD ROM)
• Corporate Finance 9th Edition (McGraw-Hill/Irwin Series in Finance, Insurance and Real Estate)
• Basic Statistical Ideas for Managers, 2nd Edition (with CD-ROM)
• Managing Business Process Flows (3rd Edition)
• Operations & Supply Management wStudent DVD Rom (McGraw-Hill/Irwin Series Operations and Decision Sciences)
• Marketing Research
• Retailing Management, 9th Edition
• Operations Management
• Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases