Marketing Plan Handbook

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

• Managerial Accounting: Creating Value in a Dynamic Business Environment
• Financial Accounting
• The Adventures of an IT Leader, Updated Edition with a New Preface by the Authors
• Business Analytics: Data Analysis & Decision Making
• Marketing Mistakes and Successes
• Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
• Value Drivers: The Manager's Guide for Driving Corporate Value Creation
• Managerial Economics & Business Strategy (Mcgraw-hill Series Economics)
• Framework for Marketing Management (6th Edition)
• Sports Marketing