Tourism: The Business of Hospitality and Travel (5th Edition)

Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

• Selling Destinations
• Managing for Quality in the Hospitality Industry
• Marketing for Hospitality and Tourism (6th Edition)
• Marketing for Hospitality and Tourism (7th Edition)
• Introduction to Hospitality (6th Edition)
• Leisure and Aging: Ulyssean Living in Later Life
• Understanding Food: Principles and Preparation
• Professionalism: Skills for Workplace Success (4th Edition)
• Hospitality Law: Managing Legal Issues in the Hospitality Industry
• Essentials of Economics