- NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802.
- For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
- The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Marketing Management
📄 Viewing lite version
Full site ›
Book Details
Author(s)Kotler, Philip
PublisherPEARSON EDUCATION
ISBN / ASIN0133856461
ISBN-139780133856460
AvailabilityOnly 1 left in stock - order soon.
Sales Rank870
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Similar Products ▼
- Managerial Economics (7th Edition)
- Operations and Supply Chain Management
- Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
- Managerial Accounting
- Financial Management: Theory & Practice
- Supply Chain Management: From Vision to Implementation
- Marketing 4.0: Moving from Traditional to Digital
- Business: Its Legal, Ethical, and Global Environment
- Organizational Behavior (18th Edition) (What's New in Management)
- Statistics for Managers Using Microsoft Excel (8th Edition)
More Books in Business & Economics
Business Cycles and Forecasting
View
Development Economics: Its Position in the Present Sta…
View
Cost Systems Design
View
So You Want to Dance on Broadway
View
The Blueprint: Reviving Innovation, Rediscovering Risk…
View
Managing IT Outsourcing, Second Edition
View
Education and the Creation of Capital in the Early Ame…
View
Global Corruption Report 2005: Special Focus: Corrupti…
View
More Tales for Trainers: Using Stories and Metaphors t…
View