Managing Services: Marketing, Operations, and Human Resources
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Book Details
PublisherPrentice Hall College Div
ISBN / ASIN0135447011
ISBN-139780135447017
Sales Rank5,998,006
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.
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