For undergraduate and MBA courses in consumer behavior.
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Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Consumer Behavior (8th Edition)
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Book Details
Author(s)Michael R. Solomon
PublisherPrentice Hall
ISBN / ASIN0136015964
ISBN-139780136015963
Sales Rank803,930
MarketplaceUnited States 🇺🇸