Consumer Behavior (8th Edition)

Name: Consumer Behavior (8th Edition)
Author: Michael R. Solomon
ISBN: 9780136015963

AuthorMichael R. Solomon

PublisherPrentice Hall

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Book Details

Author(s)Michael R. Solomon

PublisherPrentice Hall

ISBN / ASIN0136015964

ISBN-139780136015963

Sales Rank803,930

MarketplaceUnited States 🇺🇸

Description

For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peopleâ€™s social experiences.

Consumer Behavior (8th Edition)

Book Details

Description

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