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Consumer Behavior (8th Edition)

Name: Consumer Behavior (8th Edition)
Author: Michael R. Solomon
ISBN: 9780136015963

Author Michael R. Solomon

Publisher Prentice Hall

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Book Details

Author(s) Michael R. Solomon

Publisher Prentice Hall

ISBN / ASIN 0136015964

ISBN-13 9780136015963

Sales Rank #803,930

Marketplace United States 🇺🇸

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Description

For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peopleâ€™s social experiences.

Consumer Behavior (8th Edition)

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