Buy on Amazon

Consumer Behavior (8th Edition)

Name: Consumer Behavior (8th Edition)
Author: Michael R. Solomon
ISBN: 9780136015963

Author Michael R. Solomon

Publisher Prentice Hall

Shop on Amazon — pick your country

🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India

Buy New on Amazon 🇫🇷

Price not available for France

You can still browse on Amazon. Try another country above.

🇺🇸 USA

Book Details

Author(s) Michael R. Solomon

Publisher Prentice Hall

ISBN / ASIN 0136015964

ISBN-13 9780136015963

Marketplace France 🇫🇷

Description

For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peopleâ€™s social experiences.

Consumer Behavior (8th Edition)

More Books by Michael R. Solomon