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International Business: The New Realities (2nd Edition)

Author S. Tamer Cavusgil, Gary Knight, John Riesenberger
Publisher Prentice Hall
Category Business & Economics
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Book Details
PublisherPrentice Hall
ISBN / ASIN0136090982
ISBN-139780136090984
AvailabilityUsually ships in 1-2 business days
Sales Rank750,811
MarketplaceUnited States 🇺🇸

Description

An innovative and engaging learning system for International Business.

 

Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos. 

 

To reflect the major changes that have occurred in the global marketplace–due to the financial crisis, and change in dynamic among international business participants–this edition now includes extensive new and updated material. 

 

Note: This is the standalone book, if you want the book/DVD package order the ISBN below

 

0132655446 / 9780132655446 International Business: The New Realities & International Business 2011 Video Library DVD Package

Package consists of:   

0136090737 / 9780136090731 International Business 2011 Video Library

0136090982 / 9780136090984 International Business: The New Realities

 

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