The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
 
 

• Purchasing and Supply Chain Management
• Power Pricing: How Managing Price Transforms the Bottom Line
• Operations and Supply Chain Management
• Negotiation: Readings, Exercises and Cases
• Confessions of the Pricing Man: How Price Affects Everything
• Pricing: The Third Business Skill: Principles of Price Management
• Revenue Management for the Hospitality Industry
• Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
• Sales Law, Domestic and International, 3d (Concepts and Insights)
• Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value