Strategic Marketing Problems: Cases and Comments

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

  Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation:  The Control Process; Global Marketing Strategy

MARKET: Relevant information and case studies for marketing executives and professionals.

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• Services Marketing: Integrating Customer Focus Across the Firm
• Operations Management: Sustainability and Supply Chain Management (12th Edition)
• Concepts in Strategic Management and Business Policy, 11th Edition
• Marketing Warfare
• Organizational Behavior (18th Edition) (What's New in Management)
• Operations Management: A Supply Chain Process Approach
• The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)
• Global Business Today
• Social Media Marketing