Services Marketing: People, Technology, Strategy

The fundamentals of services marketing presented in a strategic marketing framework.

Organized around a strategic marketing frameworkServices Marketing guides readers into the consumer and competitive environments in services marketing.

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

• Health Care Marketing: Tools and Techniques
• Health Care Marketing: Tools And Techniques
• Marketing Research (8th Edition)
• Meetings, Expositions, Events, and Conventions: An Introduction to the Industry (5th Edition) (What's New in Culinary & Hospitality)
• International Marketing (Irwin Marketing)
• Public Health: What It Is and How It Works
• Becoming a Master Manager: A Competing Values Approach
• Managed Care: What It Is And How It Works (Managed Health Care Handbook ( Kongstvedt))
• Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
• Global Business Today