Organizational Buying Behavior (Foundations of Marketing)
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Book Details
Author(s)Frederick E. Webster, Yoram Wind
PublisherPrentice Hall
ISBN / ASIN0136409539
ISBN-139780136409533
Sales Rank1,791,109
CategoryIndustrial procurement
MarketplaceUnited States 🇺🇸
Description ▲
Organization buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.