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Understanding Attitudes and Predicting Social Behavior

Author Icek Ajzen, Martin Fishbein
Publisher Pearson
Category Business & Economics
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Book Details
PublisherPearson
ISBN / ASIN0139364358
ISBN-139780139364358
AvailabilityUsually ships in 24 hours
Sales Rank538,236
MarketplaceUnited States 🇺🇸

Description

Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
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