Public Relations

Engagement. Conversation. Influence. Transparency.Trust.Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses.

Distinctive Features

* Extended case studies in every chapter show students how to apply the chapter's core concepts

* Ethics--including coverage of the six provisions in the Public Relations Society of America Code of Ethics--are discussed in every chapter

* "In Case You Missed It" (ICYMI) boxes at the end of each chapter summarize practical tips, including important guidelines for social media use

* Learning outcomes are aligned with the Universal Accreditation Board's competencies to ensure that the text is professionally relevant

* Each chapter includes a "Voices from the Field" Q&A with a scholar, practitioner or social media influencer

• Reaching Audiences (6th Edition)
• The Associated Press Stylebook 2019: and Briefing on Media Law
• The Practical Pocket Guide to Account Planning
• M: Advertising
• Mass Communication: Living in a Media World
• Media Ethics: Issues and Cases
• Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
• 2019 AP STYLEBOOK (Spiral-Bound)
• Strategic Marketing Management, 9th Edition
• Cases in Public Relations Management