Industrial Marketing
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Book Details
Author(s)P. K. Ghosh
PublisherOxford University Press
ISBN / ASIN0195677943
ISBN-139780195677942
AvailabilityUsually ships in 6-10 business days
Sales Rank6,399,307
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.
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