Marketing South African Tourism
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Book Details
Author(s)Richard George
PublisherOxford University Press, USA
ISBN / ASIN0195982150
ISBN-139780195982152
AvailabilityUsually ships in 24 hours
Sales Rank7,179,827
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.
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