The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm.
Multinationals As Flagship Firms: Regional Business Networks
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Book Details
Author(s)Alan M. Rugman, Joseph R. D'Cruz
PublisherOxford University Press
ISBN / ASIN019925818X
ISBN-139780199258185
AvailabilityUsually ships in 24 hours
Sales Rank5,704,848
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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