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The Business Environment: Themes and Issues in a Globalizing World

Author Wetherly, Paul
Publisher Oxford University Press, USA
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17.83 72.95 USD
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Book Details
ISBN / ASIN0199661383
ISBN-139780199661381
AvailabilityIn Stock.
Sales Rank3,664,938
MarketplaceUnited States 🇺🇸

Description

The third edition of this successful text builds on its unique and stimulating approach to the business environment, expanding its well-received structure to encompass a more international perspective. Part One outlines the classic 'PESTLE' structure, while Part Two explores key issues such as globalization, sustainability, equal opportunities, and entrepreneurship. Written in a highly engaging and accessible style, the book introduces students to critical thinking via the 'stop and think' boxes. The coherent themes running throughout the book enable students to gain a holistic understanding of the business environment with an integrated global focus.