Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.

This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

• The Associated Press Stylebook 2018
• The Associated Press Stylebook 2018: and Briefing on Media Law (Associated Press Stylebook and Briefing on Media Law)
• The 2017 Associated Press Stylebook
• Strategic Planning for Public Relations
• Public Relations: Strategies and Tactics (11th Edition)
• Strategic Planning for Public Relations
• Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
• M: Advertising
• Integrated Marketing Communication: Creative Strategy from Idea to Implementation
• The Non-Designer's Design Book (4th Edition)