Wonder Woman: Marketing Secrets for the Trillion Dollar Customer
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Book Details
Author(s)Iain Ellwood, Sheila Shekar
PublisherPalgrave Macmillan
ISBN / ASIN0230201601
ISBN-139780230201606
AvailabilityUsually ships in 24 hours
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Women are the most financially attractive target audience and marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEOs and Marketers need to acknowledge that women really are the Boss when it comes to buying.
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